About us
Built By People Who Play
AssiduousSports began in 2009 as a two-person operation kitting out local football clubs that were being quoted absurd prices for basic team wear. Seventeen years on we supply equipment, apparel and custom uniforms to more than 2,400 clubs, schools, academies and distributors in over 40 countries — and we still answer the phone ourselves.
Our Vision
That budget should never decide who gets to play well-equipped. We build professional-grade products and price them so a state school can access the same standard as a pro academy.
Our Mission
To be the most dependable supply partner in team sport — honest lead times, consistent quality batch after batch, and pricing that rewards loyalty rather than punishing it.
Quality standards
ISO 9001 processes, FIFA and ICC tested lines, and a documented inspection on every batch.
Manufacturing capability
Two owned facilities with 180,000 garments and 90,000 equipment units of monthly capacity.
Global supply network
Regional stock hubs in the UK, UAE and Singapore for 3-7 day delivery to most markets.
Accountability
Named account managers, published lead times and compensation if we miss a promised date.
Work With Us
Whether you need one pair of trainers or 800 match kits, the same team handles it.